Pages Tag Results for "marketing Somerset"
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Category: About
About the Qballyhoo Team…
What we believe…
Marketing is at its best when it’s measurable. Our specialist knowledge allows us to be strategic in our approach, straight forward in the way we carry out our work and clear in how we measure the return on your marketing investment.
The Core Team...
We’re an approachable and friendly team of marketing and design specialists based in Somerset and covering projects across the South West. We always tailor our team dependent on the skills needed for each project; here are the core team and some of our freelancers, associates and partners:
Drew Sarah Llewellyn, BA, DipM MCIM Chartered Marketer & Designer, Qballyhoo Founder
" As a Chartered Marketer with qualifications in Marketing, Design and Business Management and with my background in educational marketing and management consultancy, I’ve been helping all sizes of business in Dorset and Somerset since 1993. I specialise in helping organisations to develop, plan and achieve strategic campaigns using their online marketing and social media integrated with their printed materials, sales process and branding strategy."
Jacqui Yeoell, ACIM, Web Marketing Specialist
"I’m also a qualified member of the Chartered Institute of Marketing with a background in IT and e-commerce. I specialise in Internet Marketing, including Search Engine Optimisation, e-newsletters, and Campaign Management."
Holly Stevens, Graphic Designer
"As a first class honours graduate in Sustainable Graphics and Packaging, I help organisations develop their visual identity and marketing materials."
Janice Smith, Communications Specialist
"I am the newest member of the Qballyhoo team. I am also a qualified member of the Chartered Institute of Marketing with 17 years experience in educational marketing and communications"
Our Associates, Partners & Freelancers
As each project is different, we regularly hand pick expertise from trusted associates to ensure that customers benefit from the right skills for the job, these include:
Kontrolit
We're proud to be an official design partner for Somerset based Kontrolit’s unique and trustworthy content managed system, allowing our customers to have editing control over the content on their websites.
We’ve worked with Somerset-based Acanthus for many years because of their attention to customer service, quality of litho and digital print and the range of in-house post-press and finishing services that they offer.
A head for PR
Jane Adkins is a qualified member of the Chartered Institute of Public Relations and has spent 25 years working in and with the media, initially as a journalist and later within a specialist PR agency. She specialises in handling PR on an international, national, regional and local level, including press releases, press liaison and event management.
Corbin O’ Grady Photography
Anita Corbin and John O'Grady have developed a unique and flexible way of getting the best out of their subjects and capturing the moment. They have over 20 years experience both in the studio and on location around the world and have work in the permenant collection at the National Portrait Gallery.
The Writing Hut is a small copywriting agency based in Somerset. Its writers are skilled at crafting copy that's intelligent and informed – helping to drive sales, engage clients and enhance reputations.
The majority of Ed’s work is focused on businesses and landscapes along the Southwest UK coastline and throughout Somerset, Dorset and Cornwall, with beautiful landscape shots, corporate concepts and product photo shoots.
Advantage Digital Print
We work closely with the ADP team who have an excellent reputation for short-run colour printing, personalisation, fine art printing and many bespoke print projects on durable materials.
A Dorset based Illustrator with qualifications in fine art and graphic design. Becky has worked with many local businesses on ensuring that they get a design that they love within their budget constraints as well as working to tight deadlines.
Raith Associates
We're a marketing partner with Raith Associates, a team of experienced professionals who will help you plan, manage, achieve and exceed your expectations and targets so you can have the company you want and deserve.
To read what our clients say about us, click here.
Category: services
case studies
Case Study: NHS Contraception & Sexual Health, Dorset
What they wanted:
Promotion materials to help drive traffic c to the microsite www.keeplovesweet.co.uk to promote Chlamydia awareness amongst young
adults in Dorset.
What we did:
1. we identified key market statements and campaign messages
2. we developed brand identities to target both male and female markets
3. we researched ambient resources to use at events to attract the target market
4. we developed posters and flyers that dealt with the campaign messages in a sensitive manner so that they could still be used for a young audience
5. we developed an advertising campaign where results could be measured
Case Study: Engineering Company, JSJ Solutions Ltd
What they wanted:
JSJ Solutions wanted to win more business via the web, which meant they needed to update their existing website and attract more custom, specifically focusing on their core products.
The old site had images but hardly any targeted content and was really only being used as a static brochure – just to say they had a site.
What we did:
1. Asked them key questions about their industry and listened to what products they wanted to sell the most so that we could focus their keywords and phrases on them.
2. Obtained a good understanding of how their competitors worked and what they were doing.
3. Worked successfully with their existing web team to bring the project together, suggesting ways that the web team could provide more widgets and function on the site.
4. Researched and wrote content that pulled all the keywords together and made the site more relevant to the customer.
5. Researched and provided more stylised but relevant images so that the site looked professional. Where possible we used their existing images, optimised them and resized them so that they would download at a better speed.
6. Talked to the client about the project without using techie jargon and blinding them with science – and we learnt a lot about stainless steel fabricating too!
Case Study: Local Restaurant, Taste*
What they wanted:
Taste* Restaurant in Dorchester had an existing content-managed website that already had the correct look and feel for the restaurant but was not coming up in Google as the site had not been optimised. Also different people had updated the site, so images were not in standard places and the text was in different fonts.
Taste* needed a spring-clean of the website and training to ensure that the site was Search Engine Optimised and would be used correctly in the future.
What we did:
1. Researched the local Restaurant market and looked benchmarked where Taste* was in the organic Google rankings
2. Ran a wordtracker software program to find out what real people were typing into Google to find restaurants in the area.
3. Worked with the incumbent web team to find out how to best use all the functions on the site.
4. Bought stock images for some of the pages that needed them to give a very professional look and feel to the site.
5. Went through the site and standardised the layout and the fonts etc.
6. Provided training on updating the site and on how to optimise it so that customers could find them when they were looking at eating out in Dorchester.
7. Gave training on adding them to a Google map so that the restaurant’s directions came up when customers were searching.
Category: services
Consultants-e: web marketing and communications consultants
As marketing experts with successful e-commerce and marketing ventures, we're happy to share our knowledge with you to help your new or existing business grow. As independent consultants, we can look at your existing or planned web provision and advise you on:
- the right type of website for you
- who can build it within your budget
- improving your search engine rankings
- style and usability of your site
- e-commerce strategies
- sales processes
- social media campaigns, using twitter, facebook, youtube etc
- web marketing with your other promotions for joined up marketing
We are also able to look at your company communications as a whole and advise on:
- ways to increase the quality of your current customer contact
- strategies to reach new markets
- the right communications plan for your business
- how to measure marketing and pr performance
We are also able to project manage larger marketing and communication plans, working with new or existing agencies on your behalf.
Please contact us for more information on 01935 385907 or look at our
case studies for details on how we've helped other companies.
Category: Help
Qballyhoo Privacy Policy - Marketing Somerset Responsibly
This privacy policy sets out how Qballyhoo uses and protects any information that you give Qballyhoo when you use this website.
Qballyhoo is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, you can be assured that it will only be used in accordance with this privacy statement.
Qballyhoo may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 1/01/2008.
What we collect
We may collect the following information:
• name and job title
• contact information including email address
• demographic information such as postcode, preferences and interests
• other information relevant to customer surveys and/or offers
What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
• Internal record keeping.
• We may use the information to improve our products and services.
• We may periodically send promotional email about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
• From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail.
• We may use the information to customise the website according to your interests.
Security
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
How we use cookies
A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
Links to other websites
Our website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:
• whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
• if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at ideas@qballyhoo.com We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.
You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to Qballyhoo Ltd Suite 7 Yeovil Innovation Centre, Copse Rd, Yeovil, Somerset BA22 8RN.
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.
Category: services
marketing services
As experienced and highly qualified marketing professionals, we understand that promotion and all the other marketing P words are essential to your business planning strategy, but we also recognise that it can drop off your to-do list whilst you’re busy actually running the day to day aspects of your company. This is where we can help you…we can be your marketing department, with on-going support once a month, once a week or on a project management basis to:
- update your website
- do search engine marketing
- do regular newsletters
- write, design and send out promotion campaigns
- create targeted communications campaigns
- do marketing planning
- liaise/work with your existing pr, web or design companies for cohesive campaigns
We have a range of price plans to suit most budgets - call 01935 385907 for more information.
Category: services
web services
Web design
We believe in giving you control of your website so that it can remain fresh and up to date; therefore our bespoke web designs use a Content Managed System (CMS) to allow you full editing access over your website’s text and images.
We will work closely with you to tailor a design that both fits your company’s values and appeals to your target market. The CMS system that we use has a flexible range of options that can grow with your business, allowing you to add modules such as an e-newsletter or an online shop as they become necessary.
To ensure that you’re speaking the same language as your customers, we offer a copywriting and editing service; a picture speaks a thousand words, so we can also help you source photographs that are giving the right message or put you in touch with a team of trusted photographers who can work with you to develop your own style of imagery.
Search Engine Marketing and Optimisation (SEO)
Unless your website can be found, it is a wasted resource, so we can help you to optimise your site to help search engines index it more effectively against your competitors. Our SEO services include research of effective keywords for your market, integrating keywords/phrases within your website (providing you have an editable website) to help with organic (free) listings and setting up and running Adword/pay-per-click campaigns.
Social Networking and Twitter
We've developed a range of solutions to help businesses get the most from social networking tools such as twitter and facebook; our "Chattering Classes" subscription services are designed to fit with your existing marketing and PR efforts and start from as little as £10 per month. We can also offer mentoring programmes to help you understand how to develop your own social networking campaigns.
For examples of our recent work, please visit our portfolio
Qballyhoo - Web Design and Internet Marketing in Dorset and Somerset
Category: services
our services
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Our marketing services include newsletters, business/marketing planning, competitor research, updating promotion materials…more
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Consultants-e: Communications & Web Marketing Consultants
As marketing experts with successful e-commerce and e-marketing ventures, we're happy to share our knowledge with you to help your new or existing business grow. As independent consultants, we can look at your existing or planned web provision and advise you on more
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Our design services include branding/re-branding projects, corporate stationary, printed promotional materials, adverts, signage, exhibition materials …more
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Our web services include bespoke web design, editable CMS websites, search engine optimisation, copywriting, sourcing images, pay-per click campaigns …more
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