Category: About
About the Qballyhoo Team…
What we believe…
Marketing is at its best when it’s measurable. Our specialist knowledge allows us to be strategic in our approach, straight forward in the way we carry out our work and clear in how we measure the return on your marketing investment.
The Core Team...
We’re an approachable and friendly team of marketing and design specialists based in Somerset and covering projects across the South West. We always tailor our team dependent on the skills needed for each project; here are the core team and some of our freelancers, associates and partners:
Drew Sarah Llewellyn, BA, DipM MCIM Chartered Marketer & Designer, Qballyhoo Founder
" As a Chartered Marketer with qualifications in Marketing, Design and Business Management and with my background in educational marketing and management consultancy, I’ve been helping all sizes of business in Dorset and Somerset since 1993. I specialise in helping organisations to develop, plan and achieve strategic campaigns using their online marketing and social media integrated with their printed materials, sales process and branding strategy."
Jacqui Yeoell, ACIM, Web Marketing Specialist
"I’m also a qualified member of the Chartered Institute of Marketing with a background in IT and e-commerce. I specialise in Internet Marketing, including Search Engine Optimisation, e-newsletters, and Campaign Management."
Holly Stevens, Graphic Designer
"As a first class honours graduate in Sustainable Graphics and Packaging, I help organisations develop their visual identity and marketing materials."
Janice Smith, Communications Specialist
"I am the newest member of the Qballyhoo team. I am also a qualified member of the Chartered Institute of Marketing with 17 years experience in educational marketing and communications"
Our Associates, Partners & Freelancers
As each project is different, we regularly hand pick expertise from trusted associates to ensure that customers benefit from the right skills for the job, these include:
Kontrolit
We're proud to be an official design partner for Somerset based Kontrolit’s unique and trustworthy content managed system, allowing our customers to have editing control over the content on their websites.
We’ve worked with Somerset-based Acanthus for many years because of their attention to customer service, quality of litho and digital print and the range of in-house post-press and finishing services that they offer.
A head for PR
Jane Adkins is a qualified member of the Chartered Institute of Public Relations and has spent 25 years working in and with the media, initially as a journalist and later within a specialist PR agency. She specialises in handling PR on an international, national, regional and local level, including press releases, press liaison and event management.
Corbin O’ Grady Photography
Anita Corbin and John O'Grady have developed a unique and flexible way of getting the best out of their subjects and capturing the moment. They have over 20 years experience both in the studio and on location around the world and have work in the permenant collection at the National Portrait Gallery.
The Writing Hut is a small copywriting agency based in Somerset. Its writers are skilled at crafting copy that's intelligent and informed – helping to drive sales, engage clients and enhance reputations.
The majority of Ed’s work is focused on businesses and landscapes along the Southwest UK coastline and throughout Somerset, Dorset and Cornwall, with beautiful landscape shots, corporate concepts and product photo shoots.
Advantage Digital Print
We work closely with the ADP team who have an excellent reputation for short-run colour printing, personalisation, fine art printing and many bespoke print projects on durable materials.
A Dorset based Illustrator with qualifications in fine art and graphic design. Becky has worked with many local businesses on ensuring that they get a design that they love within their budget constraints as well as working to tight deadlines.
Raith Associates
We're a marketing partner with Raith Associates, a team of experienced professionals who will help you plan, manage, achieve and exceed your expectations and targets so you can have the company you want and deserve.
To read what our clients say about us, click here.
Category: services
case studies
Case Study: NHS Contraception & Sexual Health, Dorset
What they wanted:
Promotion materials to help drive traffic c to the microsite www.keeplovesweet.co.uk to promote Chlamydia awareness amongst young
adults in Dorset.
What we did:
1. we identified key market statements and campaign messages
2. we developed brand identities to target both male and female markets
3. we researched ambient resources to use at events to attract the target market
4. we developed posters and flyers that dealt with the campaign messages in a sensitive manner so that they could still be used for a young audience
5. we developed an advertising campaign where results could be measured
Case Study: Engineering Company, JSJ Solutions Ltd
What they wanted:
JSJ Solutions wanted to win more business via the web, which meant they needed to update their existing website and attract more custom, specifically focusing on their core products.
The old site had images but hardly any targeted content and was really only being used as a static brochure – just to say they had a site.
What we did:
1. Asked them key questions about their industry and listened to what products they wanted to sell the most so that we could focus their keywords and phrases on them.
2. Obtained a good understanding of how their competitors worked and what they were doing.
3. Worked successfully with their existing web team to bring the project together, suggesting ways that the web team could provide more widgets and function on the site.
4. Researched and wrote content that pulled all the keywords together and made the site more relevant to the customer.
5. Researched and provided more stylised but relevant images so that the site looked professional. Where possible we used their existing images, optimised them and resized them so that they would download at a better speed.
6. Talked to the client about the project without using techie jargon and blinding them with science – and we learnt a lot about stainless steel fabricating too!
Case Study: Local Restaurant, Taste*
What they wanted:
Taste* Restaurant in Dorchester had an existing content-managed website that already had the correct look and feel for the restaurant but was not coming up in Google as the site had not been optimised. Also different people had updated the site, so images were not in standard places and the text was in different fonts.
Taste* needed a spring-clean of the website and training to ensure that the site was Search Engine Optimised and would be used correctly in the future.
What we did:
1. Researched the local Restaurant market and looked benchmarked where Taste* was in the organic Google rankings
2. Ran a wordtracker software program to find out what real people were typing into Google to find restaurants in the area.
3. Worked with the incumbent web team to find out how to best use all the functions on the site.
4. Bought stock images for some of the pages that needed them to give a very professional look and feel to the site.
5. Went through the site and standardised the layout and the fonts etc.
6. Provided training on updating the site and on how to optimise it so that customers could find them when they were looking at eating out in Dorchester.
7. Gave training on adding them to a Google map so that the restaurant’s directions came up when customers were searching.