>> Can your business Take the Biscuit?
How many times have you surprised your customers lately?
The expression ‘take the biscuit’ often gets used to describe when things are annoying, but its actual definition is when something is done that is surprising and to the limit.
No market is static, so here are our top 5 marketing tips on how your business can take the biscuit and how we can help you achieve it.
1. Reward loyal customers
It’s a well known business fact that it’s cheaper to retain your current customers than to keep looking for new ones, so let your customers know that you value them. Find out what’s most important to your customers and ensure that you keep improving in that area; whether it’s quality, speed, discounts, communication or incentives, if you continue to reward loyal customers with promotions centred around what’s most important to them they will be less likely to go elsewhere.
Qballyhoo can help you research customer perception and market customer promotions.
2. Be proactive
In my experience, marketing is often treated like a new health regime, organisations are enthusiastic at the beginning, but as companies develop it gets pushed further down the to-do list. There’s no science to successful marketing, you just need to keep doing it! When you stop actively marketing your company you’re vulnerable to new competitors.
Qballyhoo has a range of monthly marketing packages to suit most budgets, allowing you to continue running the business.
3. Get a makeover
If you look at most top branded companies, you will notice that over time their brand identity has changed, sometimes it’s a small image update (equivalent to having a more fashionable hair cut) and some will opt for complete re-brand (equivalent to the whole nip and tuck treatment). By analysing customer perception of your brand against those of your competitors you can see whether your brand is telling your customers what you want it to.
Qballyhoo can help with brand research and analysis and any subsequent design work.
4. Shout about it
John D. Rockefeller said, “Next to doing the right thing, the most important thing is to let people know you are doing the right thing”.
Let Qballyhoo tell people you’re doing the right thing with one of our monthly PR packages
5. Be innovative
Whatever industry you’re in, there’s always a competitor who will surprise you by doing something that you wished you’d thought of first; however you don’t need an expensive R&D department to stay ahead of the game. Many great innovations and improvements can come from your own staff and customers all you need to do is give them the incentive to tell you.
Qballyhoo can help your company with innovation audits and staff and customer feedback services
Tags: marketing dorset,
qballyhoo,
drew llewellyn