The Graze Craze - A social media masterclass

The arrival of Qballyhoo’s 1st graze box made us happy in more ways than one, not only was it packed full of lovely healthy snacks & packaged beautifully; it was also a masterclass in how to use social media to create the same buzz as a viral marketing campaign whilst still being open and honest of it’s intentions.

The business model is simple and transparent - you sign up for a regular delivery of healthy snacks such as fresh fruit, dried fruit, nuts and seeds in a beautifully presented, letterbox sized box which you can cancel or push back (the customer chooses the frequency).At £2.99 a box, including delivery, you can’t help looking for the catch.

They use social media, in particular Twitter and Facebook, to grow brand awareness whilst offering the first box free and the second half price and now for the clever bit…

…by giving the customer a promotional code (which is seamlessly generated on the website to talk direct to the customer’s Twitter or Facebook profile), every time their code gets used, the customer gets £1 off another box.

Each box that is delivered also has the customer’s promotional codes on handy referral cards they can hand out to their friends…and then word-of-mouth-marketing does the rest and the full power of social media takes over.

The quality of the product is such that customers are driven to promote it more and more to get their freebies. Customers are able to rate what’s in it, decide the snacks they like or dislike, cancel or delay whenever they want and promote as much as they like – in short the customers feel empowered.

So there you have it…
1. create a desirable product/service
2. make the purchasing process simple to use and easy to cancel
3. empower your customers and give them incentives
4. keep your quality of product and communication high
 

If you want to try it out for yourself visit www.graze.com and use code 3FDPRF3L