Glossary

# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A

Active X

191
Views
Active X Controls developed and sold by Microsoft for creating and running applications (text, graphics, video, and sound files) on websites and via web browsers. Typically used for viewing images an... Read more

Tags:

Adword campaigns

191
Views
Adword Campaigns  AdWord campaigns are run using Google’s paid short text adverts (pay-per-click) based on research of keywords that customers may use to search for your service. The adver... Read more

Tags: , ,

Analytics

184
Views
Google Analytics Google Analytics is a free service tracking visitor traffic to your website. It is particularly useful when integrated with Adword campaigns as you can track landing page success and... Read more

Tags:

Autoresponder

206
Views
Autoresponder Autoresponders are optional email features which will automatically respond to E-mails whilst you are away from your computer (such as on holiday or off ill) but can also be used as a m... Read more

Tags:

B

B2B

191
Views
B2B an abbrieviation of business to business services, i.e businesses that sell to other businesses and not direct to the consumer market.

Tags:

Banner

191
Views
Banner (web) A web banner is a designed advert of information for your website usually at the top of the page.

Tags:

Benchmarking

186
Views
Benchmarking Benchmarking is a way of measuring success in marketing against a predetermined set of targets. These targets can be competitor sales, previous year/month sales figures or enquiries, or ... Read more

Tags:

Bespoke web design

191
Views
Bespoke Web Design This is the bespoke design of a website without the use of templates to create an individual and unique design, which may be constricted by website structure.

Tags:

Blog

189
Views
Blog Blog (shortened from weblog) is a website or website module that gives commentary, news, or random information connected to your business and is like a diary rather than corporate... Read more

Tags:

Brand

178
Views
Brand A brand is the combined logo, language, imagery and experiences linked your product and/or service. It can be a difficult thing to quantify or identify. Amazon CEO, Jeff Bezoz, once said &ldquo... Read more

Tags:

Brief

194
Views
Brief A marketing or design brief is a set of instructions for a project with clear outcomes for a designer or marketer to work against. It's particulalry useful to set the boundaries for a design pr... Read more

Tags:

C

CAP

213
Views
The Cap Code UK advertising industry codes of practice are designed to make sure all advertising, wherever it appears, is honest and decent.  The advertising codes are the responsibil... Read more

Tags:

CMS, Content Management System

191
Views
CMS (an abbrieviation for content management system) is a system built into your website that allows you to update, change add content without the need for technical training or knowledge or the use o... Read more

Tags:

CMYK

189
Views
CMYK  is short for cyan, magenta, yellow, and key (black),a colour process which is used in colour printing and often pdfs are requested in this colour format rather than RGB.

Tags:

Competitive advantage

184
Views
Competitive advantage A company's competitive advantage is decided by how it organises itself and performs against it's competitors. There are various models of how this can be improved (Michael Port... Read more

Tags:

Copywriting

172
Views
Copywriting is using the written word to promote your business and ideas in various formats such as web content, printed information, press releases, adverts, news stories and newsletters.

Tags:

Corporate Identity

188
Views
Your corporate identity is best described as person. If you were describing a person, you might mention their name and what they look like as well as what they do, how they act, how they make you feel... Read more

Tags:

CPR

202
Views
Consumer Protection from unfair trading Regulations 2008 The regulations introduce a general duty not to trade unfairly and seek to ensure that traders act honestly and fairly towards their customers... Read more

Tags:

CSS

185
Views
CSS (cascading style sheets) is a document using mark-up language used to style web pages to define colour, font and layout.

Tags:

D

Design - the Qballyhoo way

172
Views
Our designs, are both visually creative, but also are born out of creative thought; they have the unique advantage of knowing what they're doing, who they're doing it for and why. This is because... Read more

Tags:

Direct Mail

189
Views
Direct mail Direct mail is a form of targetted mailing using databases of customer information. This approach has advantages and disadvantages and is subject to various standards, laws... Read more

Dorset Marketing

186
Views
Dorset Marketing Our Dorset marketing services may be based in West Dorset but we cover the whole of Dorset, Somerset and parts of Devon and Wiltshire; and as we work remotely, we will take... Read more

Tags:

e

ebook

178
Views
ebook an ebook is an electronic version of a printed book, usually with automated page turning and zoom features.

Tags:

F

Favicon

182
Views
A favicon is short for favorites icon and is a 16x16 pixel image, normally reflecting your company brand, which is then displayed in the web browser address bar when somebody visits your site as well ... Read more

Tags:

Flickr

176
Views
A video and image hosting website, particularly popular with blog users who have a wordpress account who can use it as a widget to display a portfolio of work.

Tags:

Four Ps of Marketing

188
Views
Four Ps of Marketing Price, Product, Place, Promotion - used as a marketing tool to look at various aspects of your business and marketing performance. If you run a service look at seven Ps of market... Read more

Tags:

G

Gap Analysis

177
Views
Gap analysis is a phrase used to describe the distance between where you are and where you want to be; in marketing terms it's used to measure the difference between customer percetion and the reality... Read more

Tags:

Google optimisation

183
Views
Google Optimisation is another phrase meaning search engine optimisation but is specific to the google search engine (rather than msn or yahoo).

Tags:

H

Hits

186
Views
Hits are the number of times your site's server has been hit by a request for a web page or a graphic image. However, treat this information with caution, as all the graphics on the page are counted a... Read more

Tags:

Hyperlink

176
Views
A hyperlink is a digital link from your website to another place, address or email accessed over the internet.

Tags:

I

Internal marketing

180
Views
Internal marketing is a focus of the marketing process within your own company. It allows you to build a cohesive corporate culture by ensuring that everybody understands the products, pricing st... Read more

Tags:

i

internet marketing somerset

180
Views
Internet marketing and website marketing – Serving Somerset and Dorset Internet marketing has developed as a popular and in some cases the most effective way of quickly growing your business. S... Read more

Tags: , , , , , , , ,

K

Keyword or keyphrase

180
Views
A keyword or keyphrase is an index and/or search term that could be used to search for your website and having them built into your CMS systems (as with our websites) allows you to optimise your site ... Read more

Tags: ,

Kontrolit

180
Views
Kontrolit is a unique powerful content management system for business web sites.

Tags:

l

licensed images

166
Views
These are library images that you pay a license for use in websites and/or printed materials Read more

Tags:

M

Marketing audit

181
Views
A marketing audit is a regular analysis of your marketing activities, plan, strategies, objectives and environment.

Tags:

N

Navigation

244
Views
In website terms, this is how you get around a website via navigation buttons and hyperlinks.

Tags: